This set of logos were created for Innovation Motorsports. The company customized GEM cars, NEVs, and golf carts. They required something edgy and innovative like their crew. Also required was the use of diamond platting and the colors orange, black, and purple. The logo was designed to look like a car emblem and the hierarchy of the custom “M” represents the owners last name. The choice of type came from the fact that the emblem style logo would not always be used. They needed a unique type for when “Innovation Motorsports” is showing by itself.