Role: Director, Videographer, Editor
Tools Used: Adobe Premiere Pro, DSLR camera setup, Professional lighting, Audio recording gear
Team: Solo project with internal support for scripting
Objective:
Michelin requested a series of three short videos to support a company presentation. Each video was to highlight one of Fenner’s core product families, clearly communicating their value and application to a broad audience.
Process:
Working from a provided script, I developed the visual flow and overall concept for each video. I staged and lit each scene to match the tone and content, directed the talent to ensure clarity and confidence on camera, and used multiple camera angles to create visual interest and maintain engagement.
Post-production was handled entirely in-house, where I edited each video in Adobe Premiere Pro—balancing sound, cutting footage for flow, and adding minor enhancements to maintain brand consistency.
Outcome:
The three videos were well-received at the presentation and later repurposed as promotional content on Fenner’s social media platforms. Their professional look and focused messaging allowed them to reach beyond the original context and become valuable assets for broader brand awareness.
Reflection:
This project showcased the value of in-house video capabilities and the ability to turn functional content into multi-use promotional material. It also reinforced the power of strong direction and thoughtful staging in video storytelling.