Role: Graphic Designer
Tools Used: Illustrator
Objective:
Each year Fenner holds a kickoff and mid-year meeting where we go over the state of the company. At these meetings it was marketing’s job to put together a gift item.
Process:
The Marketing Director came to me early 2024 with an idea for a bag that promoted the area of our company. I took the idea and expanded on it by suggesting at one of the meetings each year should be a new bag. Like a collectors tote. To start the series we started with the original location of Fenner which was in Hull, England. I researched the area and dug up some history on the company. Using some newspaper clippings and talking with some employees from Hull I created custom graphics of our founder and custom typography to create visual interest on the bag. Once the design was done I worked with our vendors to find the perfect lightweight bag. Something you could easily keep in your car or purse for those quick farmers market stops.
Outcome:
The design and product was well received at the meeting. We had plans to do Manheim, PA next but do t budget we paused the next bag.